According to a study, 2.14 billion people are expected to buy products or services online. This high-demand has verily boosted up the online business but at the same time called for many challenges related to identity verification and age authentication as well. The E-commerce sector has faced some unforeseen challenges over the past few decades. Overnight shipping of products and frictionless payment of products has made it easier to shop on-line than going to a store. E-commerce landscape has been revolutionized in the past few years but has been facing challenges too due to identity theft, digital scams, sale of age-restricted products to the minors, etc.
Challenges Faced for Online Age Verification:
The self-verification strategy does not work out and is easily bypassed. Users can simply input false details and use credit cards or payment on delivery methods to purchase restricted items. And this is alarming since most of these age-restricted products could have a harmful effect. For instance, e-cigarettes, tobacco, and even violent games could cause harm to children under prohibited age.
Another crucial challenge for retailers selling age-restricted products is to comply with stringent rules. Not following these rules could result in hefty fines and a ban in some severe situations. The simplest way these companies can avoid fines and ban is to prevent selling age-restricted products to underage people. While it seems quite simple. But how do the retailers know they are not selling to someone underage? Brick and Mortar stores like Wal-Mart check customer ID before selling age-restricted items. But online retailers do not even know who they are selling to.
Age Verification Checks-Lessening the Risks for E-commerce:
Having an online software for identity verification and age checks is mandatory now for the online market sector. It is a requirement by the FDA regulations as it now expects every E-commerce site legally to have a check for age verification for some adult-only or age-restricted products. If a business does not fulfill the requirements of having these checks it can get into serious legal trouble if due diligence to verify customers’ age is not done before he purchases.
Online age verification is a daunting task even for experts according to The Network Times. Carelessness for not having stringent measures for age verification can bring the businesses close to facing legal issues. E-cigarette vendors have to take real steps due to increasing cases of minors consuming them. According to a study by the University of North Carolina, nearly 60% of online alcohol vendors make little effort to verify the age of customers. Legislations will become more stringent if easy to access age-verification software to become available.
Identity verification solutions can ensure that all requirements are fulfilled in real-time. Most of this software solution provided by third-party is backed up by AI-based Saas products making the whole process more fast and reliable. Such identity verification contains easy to install APIs that are easily integrated into online shopping platforms. Age verification solutions not only restrict the access of minors but also provides an extra layer of security against credit card scams and other digital fraudulent activities. In simple identity verification which includes age verification, the end-user is asked to upload a picture of their government-issued ID card or any other proof, then specific details like name and D.O.B are extracted using AI-based technology. This information is quickly verified against the user-provided information. AI-powered age verification solutions provide the ability to seamlessly verify identity. Also, it helps the E-commerce sector to adhere to rules and regulations without disrupting the user experience.
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